Summer 2026 Deposit Campaign
$5M+ in GIC depositsLed a multi-channel deposit campaign combining Meta, radio, and YouTube ads on a $3,000 budget. Meta delivered 600K impressions at 8 frequency, a $5.70 CPM, and 0.85% CTR, driving 3,000+ leads.
Led a multi-channel deposit campaign combining Meta, radio, and YouTube ads on a $3,000 budget. Meta delivered 600K impressions at 8 frequency, a $5.70 CPM, and 0.85% CTR, driving 3,000+ leads.
Co-managed a newcomer acquisition campaign across Google Performance Max and Meta Ads on an $8,000 budget, delivering nearly 1 million impressions at a 2.15% CTR (vs. 1.80% benchmark) and a $7 CPM, which sat 65% below the $20 industry average, in the first six months.
Led a Meta and radio deposit campaign on a $1,000 budget. Meta delivered 400K impressions at 5 frequency, a $2.30 CPM, and 0.95% CTR, driving 4,000 leads.
Led a phased website refresh centred on UX/UI and content optimization, with measurable lift in traffic, discoverability, and on-page engagement, plus a self-serve utility that took real pressure off the call centre.
A 34% increase in active engagement time on refreshed product pages, including the rates, investment, and mortgage pages, directly following UX/UI and content changes.
A 20% increase in event count and a 2% lift in active users on the refreshed pages, evidencing that the redesign drove deeper interaction.
Built a self-serve service status page now serving 1,000+ monthly active users since its March 2026 launch, letting members check service availability without calling in, and cutting service-status call volume by 15% for the call-centre team.
Led 19 email campaigns spanning promotional product launches, legally required member notices, and general member updates, sustaining a 35% average open rate against the 25% industry benchmark, alongside a 4% average click-through rate.